we are
BUKO digital
The digital doers within BUKO minimize traffic disruptions for road users and local residents by integrating data, behavior, and digitization into an innovative 360º approach. BUKO Digital ensures that everyone is digitally informed, the correct detour routes are displayed in navigation systems, and all questions are answered. With BUKO Digital, we bring the future of traffic management to life through digital innovation and effective communication.
Scientific
Behavioral psychology and nudging, data collection, and neuro-research.
innovative
Customer- and result-oriented, behavior- and data-driven.
human-centric
Clarity, tailored travel advice, and freedom of choice.
01. DIGITAL MEASURES
Roadworks are nowadays surrounded by various physical measures that ensure the safety of workers, regulate traffic, and minimize inconvenience to the environment. These measures range from traffic signs and detour routes to the deployment of traffic controllers.
02. APPROACH
Each project requires a unique combination of measures. Our approach focuses on promoting the desired behavior of road users, local residents, and stakeholders. We first identify the desired behavior through research and then implement a set of measures to achieve this behavior. The foundation of our approach is aimed at effective behavioral change.
03. POSITIVE PERCEPTION OF DISRUPTION
Research by organizations such as Dutch Road Authority shows that road users experience unexpected disruptions as more unpleasant than anticipated ones. We ensure a more positive perception of disruptions during temporary traffic situations. All our services actively contribute to this by informing road users and the community in advance about expected disruptions and providing personalized travel advice. This gives them the opportunity to adjust their planning, appointments, or mode of transport.
our 3 pillars
DIGITAL COMMUNICATION
SATNAV INFLUENCING
TRAFFIC DATA
THESE ARE OUR NUMBERS
We believe in a hybrid form of measures. With BUKO Digital, we combine our expertise in temporary traffic situations with the digital world, aiming to positively influence the perception of disruptions among local residents and road users.
projects
average rating
reach
community satisfaction
these are some of our clients
physical measures
Roadworks are nowadays surrounded by various physical measures that ensure the safety of workers, regulate traffic, and minimize inconvenience to the environment. These measures range from traffic signs and detour routes to the deployment of traffic controllers.